At Kuik (previously Kuikads), we’ve always been driven by a simple question: how can we make video creation easier, faster, and more impactful for businesses?
In this short video, our cofounders Tom Stevens and Jaime Zaballa share the story of how we started—and where we’re heading next.
Building our first B2B SaaS platform
In 2024, we launched a B2B SaaS platform designed for marketing teams. It allowed brands to quickly generate social media video ads from static assets like images and commercial messages. The goal was to democratize video production, helping businesses of all sizes create professional campaigns without the usual complexity.
Pivoting to personalization
While that platform helped teams move faster, we realized the real opportunity lay elsewhere: personalization at scale. Today’s audiences expect more than just polished ads—they want messages that feel relevant, contextual, and human.
That’s why we’ve pivoted to focus on what Kuik does best: turning customer data into millions of personalized videos, automatically and in real time. With our new solution, brands can integrate directly with their CRMs or CDPs and deliver one-to-one video communication across any channel—whether it’s for cart recovery, onboarding, retention, or upselling.
Looking ahead
This evolution reflects our core belief: the future of marketing is personalized. By combining automation, scalability, and creativity, Kuik is helping brands move beyond generic outreach and into a new era of human-centered communication.
Watch Tom and Jaime explain the journey in this short video.