At the beginning of May, Kuik (formerly Kuikads) had the privilege of cohosting a thought leadership panel with EthAum Venture Partners – Zero BS Revenue Scaler, exploring how AI is reshaping the marketing and advertising industry.
The panel, titled “Innovations Transforming the Marketing Communications Industry”, brought together a lineup of industry leaders: Rinoo Rajesh, Anees Merchant, Azita Esmaili, Ellie Ahmadi, and Devang Mehta. The discussion was expertly moderated by our CEO, Tom Stevens, who guided the conversation toward the trends, challenges, and opportunities that will define the future of brand communication.
Highlights from the conversation
- AI-powered personalization: The panelists agreed that the days of generic marketing are over—consumers now expect hyper-relevant, contextual experiences across every channel.
- Generative and Agentic AI: Emerging tools are set to transform how creative assets are produced, enabling faster content generation while preserving authenticity and brand voice.
- Video at scale: As customer engagement becomes more competitive, personalized video is emerging as one of the most effective ways to cut through the noise.
- Future challenges: From data privacy concerns to balancing automation with human creativity, the panel explored the hurdles brands will need to navigate in the years ahead.
Why it matters
This session reinforced a key belief we hold at Kuik: innovation in marketing is no longer optional—it’s essential. The convergence of MarTech, AdTech, and AI is rewriting the rulebook on how brands connect with audiences, and those who adapt fastest will lead the way.
We want to thank our partners at EthAum, our incredible panelists, and everyone who joined us live for the discussion.
Missed it? Stay tuned—we’ll be sharing more events, insights, and resources to help brands navigate this exciting new era of MarCom, GenAI, and customer engagement.
