From abandoned carts to human communication: insights on making every customer interaction truly personal.
Our Co-founder and CRO, Jaime Zaballa, was invited to episode 26 of “Commerce & Friends”, the interview series hosted by Publicis Commerce and led by José Luis Ferrero, to talk about one of the topics we’re most passionate about at Kuik: personalization at scale.
During the conversation, Jaime explored some of the biggest challenges brands face today:
- True personalization: how companies can move from generic marketing to hyper-relevant experiences for every customer.
- Abandoned carts: the role of personalized communication in recovering sales and building closer relationships.
- Relevant communication: why consumers now expect contextual, human messages—and how technology makes that possible.
- The future of commerce: the challenges and opportunities brands will face in an increasingly competitive environment, where scale and automation will be key.
Jaime emphasized that Kuik’s mission is to help brands connect in a more human, direct, and effective way—by transforming customer data into millions of personalized videos in seconds.
We’d like to thank Publicis Commerce and José Luis Ferrero for inviting us to share our vision in this leading space for retail media and digital commerce.
